The TV app that was announced last year is doing great. It is now getting Amazon Prime Video on it. Nothing else was really said on this topic.
Tim Cook then says that the Apple Watch is the besting selling smartwatch on the market and the best in customer satisfaction. He invites Kevin Lynch to the stage to talk about the updates.
Kevin starts off by saying that the new watchOS firmware includes several new Faces, including an intelligent Siri Face, a Kaleidoscope Face, and Toy Story Faces. He then says that the Activity app has been enhanced, becoming more personalized with its notifications and monthly challenges. Finally, he points out the improvements to the Workout app. It has an improved UI with a swimming section and a new workout called HIIT (High Intensity Interval Training), The Watch now allows 2 way communications between itself and workout equipment, allowing for better measurements.
After finsishing watchOS, Kevin leaves the stage and Tim Cook comes back on. He announces the next update as macOS.
Cook invites Craig Federighi on stage to talk about macOS. Federighi starts off by announcing the name as High Sierra. He makes a couple jokes about the Sierras being high, then starts taking about what is new.
Federighi goes on to talk about Safari, pointing out that it is the world's fastest browser (80% faster than Chrome). He announces that the new version of Safari will have auto-play blocking and tracking prevention builtin. He then talks about how Mail now uses Spotlight to search E-mails and has a split-view for full-screen.
The big improvements were to Photos, as he points out you can now filter your photos easier, and facial recognition is greatly improved with machine learning. This allows the app to sort pictures by face in them.
Another big improvement is the fact that the mac will no loner run on an outdated filesystem from 30 years ago, instead Apple is bringing the Apple File System (APFS) from iOS to the Mac. This filesystem allows for things like instant duplicate.
Graphics took a front seat in this update, as Metal 2 was released. It comes with new APIs and up to 10x improvements in graphics. Metal can now be used for Machine Learning and external graphics with the dev kit available now. Pro content creation is implemented in Metal, allowing it to be used for VR with 3rd Party support.
High Sierra developer beta is available now, with public beta in July, and public release in the Fall.
Price Decreases and New Processors
The 4K iMac now starts at $1,299. The Macbook and Macbook Pro now have Kaby Lake processors and the 13" Macbook Pro now starts at $1,299.
Siri has been improved with better and new voices. It also can translate and say the translation in several languages. Siri can be synced across devices for continuity.
One big update to the firmware is a redesigned Control Center. It now has everything on one page, using 3D Touch to access certain functions and controls. The Lock Screen has also changed, it has also become the Notification Center.
Maps has been updated with detailed floor plans for malls and airports. It also shows speed limits and lane guidance. Now, there is a Do Not Disturb While Driving mode. When this is enabled, a blank screen shows instead of notification. However, this can be by passed if needed.
Homekit now includes a speaker section, which will use the new Airplay 2 protocol. This will allow for multiple speakers. Also, the App Store has been redesigned for easier use. Finally, AR (Argumentative Reality) now has its own dev kit, namely ARKit.
Before showing off new features for the iPad, they unveil a new 10.5" iPad Pro, which replaces the 9.7" version, still weighing only one pound. This size display allows a full-size on-screen keyboard and allows for a full-size smart keyboard. All Pro models now have a brighter display at 600 nits and have ProMotion. ProMotion allows for a refresh rate of 120Hz. All models now starts at 64GB with the 10.5" at $649 and the 12.9" at $799. They will have storage configurable to 512GB. These models ship next week.
After showing this, they start on the new iOS 11 features. The new dock allows you to pack it full with apps, and has a suggestion area. You can summon this deck anywhere. Also, the App Switcher has been redesigned to include Control Center controls and to preserve paired split viewed apps. iPads now support Drag n Drop, allowing you to drag n drop files, text, URLs, etc.The keyboard now has more flick keys making it easier and faster to type. There is a new app, the File app. It has 3rd Party support and supports folder and nest folders. Markup can now be used in app that supports printing. Finally, the Notes app has a builtin Document Scanner.
iOS 11 developers beta is available now, with public beta in July, and public release in the Fall.
Apple is saying that it will reinvent home music like it reinvented music on the go with the iPod. They are planning on doing through HomePod, their own speaker and smart assistant. The speaker will be able to change the music depending on the space around it for better sounding music. Siri will run the smart assistant. It will cost $349 and will come in either white or space gray, shipping in December.
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