1. Apple Watch
After all this, the Apple Watch Series 3 is unveiled. It has cellular builtin and will have the same number as your iPhone. The Watch will have a dual-core processor that is 70% faster, W2 chip for Wi-Fi and Bluetooth. The display is the antenna and this is a red Digital Crown. There are new bands and a new color, being grey ceramic. The Series 3 will be $399 with cellular and $329 without. It will be available September 21.
2. Apple TV
Jim Cook comes back on stage and calls Eddy up to talk about the Apple TV 4K. It is stated that the new Apple TV includes support for HDR10 and Dolby Vision. It has an A10X Fusion Processor dual-core processor and a quad-core GPU. A demo was done at to close previewing a game for the Apple TV.
3. iPhone 8
Phil points out that the iPhone 8 will come in silver, space gray, and a new gold finish. It will have 7 layer glass on the back and will be water and dust sealed. The new phone will have stereo speakers. It will have an A11 Bionic Chip that has 25% greater performance in the 2-cores and 70% greater in the 4 high efficiency cores. It will also have an Apple designed GPU that is 30% faster.
The Camera is a 12MP iSight Camera. It will have optical image stabilization and the cameras are individually calibrated in the factory. New features include portrait lighting, 240 fps for slow motion, and support for AR. The new phone will support Qi wireless charging. It will also have Bluetooth 5.0 and LTE advanced. The iPhone will come in 64GB or 256GB and start at $699 for the 8 and $799 for the 8 Plus. iOS 11 will be available September 19th and the iPhone 8 will be available on September 22nd.
4. iPhone X
Using the same infrared camera, Apple has created animojis. These are emojis that dynamic respond and mimic your face. You can control and change the expressions dynamically. The vertical camera has optical image stabilization in both cameras. The iPhone X will be available in 64GB and 256GB options and starts at $999.
To conclude the event, it was stated that Steve Jobs' stated a quote from Wayne Gretzky saying, "I skate to where the puck is going to be, not where it has been." Tim Cooks says that Steve Jobs would be really proud of where Apple is today.